Are you dreaming of growing a wildly successful 6+ figure esthetics business without having to...
❌ Work longer hours wearing #allthehats
❌ Spend $10,000+ on a marketing team
❌ Rely on family, friends, and social media alone
❌ Lower your prices
❌ Stay stuck in your second (or third) job to fund your business
A business that’s booked out months in advance…
AND allows you to afford luxury vacations, invest in new equipment, and make passive income while you're at dinner with your family…
Bestie, let’s chat…
You post an SOS in forums “HELP! How do I get more clients?”...
Except truth – the idea of hustling 7 days a week, even in a business you LOVE, already sounds draining.
You’re a future or current Solo Esthetician – but esthetics school skipped the whole “how to be an entrepreneur, *actually* land clients”, and run a profitable business” lesson…
(You’re right! Esthetics school did not prepare you for the business-side of being a successful Esthetician who makes great money).
So you’re stuck on the merry-go-round of hunting for new clients each month (even worse, Groupon!) and questioning your worth.
Without a fullscope marketing plan you’re leaving money on the table!
You end up living paycheck-to-paycheck with an esthetics side hustle that drains you – instead of energizes you!
Or you’re an established aesthetics business ready to expand beyond 1:1 client services to bring in revenue.
Like my private MedSpa client, who saw a 90% increase in sales after optimizing their website, email marketing, organic social media marketing, and only $150 in paid ads each month.
(that’s a $56,000 increase within the first 6 months!)
Maybe you’ve even got bright ideas of mentoring, teaming up with brands, or selling an online course…
Either way, the elements of marketing are mind-boggling while you’re already super stressed…
And the only solution seems to be to keep filling your books.
What if you had a hands-off way to make unlimited income (+ bring in more clientele)?
THE ANSWER:
A budget-friendly marketing path for multiple streams of revenue.
Because…
Relying on social media alone to grow your esthetics business is risky stuff…
Sure, you can but…
If tomorrow Mosseri switches up the algorithm–how else are you reaching your community?
Exactly.
Plus, you’re leaving money on the table which only increases the hours you have to work every week (I do not recommend).
Go beyond social media to amplify you and your business…
HERE ARE THE ACTIONABLE STEPS I'LL SUPPORT YOU WITH:
✔️ Giving your brand a total makeover to attract loyal, dream clients
✔️ Standing out in your community with a unique marketing funnel
✔️ Taking your online home from meh to WOW – and refining your high-converting website with SEO for maximum bookings and sales
✔️ Starting and growing an email list of esthetician-fans eager to book (+ buy) from you
✔️ Driving traffic to your product shop using social media (or creating your online store if you don’t have one, yet!)
✔️ Landing brand partnerships, influencer opportunities, even creating your own online course so you’re bringing in *passive* revenue
✔️ Scaling to $10k months even if you don’t want to hire help
WHO IS A PERFECT MATCH FOR THESE PROVEN STRATEGIES?
Lash & Brow Artists, Med Spa Owners, PMU, MUA, Facialists, Solo Estheticians, Injectors, Waxing & Sugaring Pros, Esthetics Students, and ANY other niche in the esthetics/beauty/wellness industries!
You’re a busy lady so you might be thinking...
➡️ I'm barely staying afloat with social media... how will I do it all?
➡️ Marketing does NOT come easy to me
➡️ I feel like I'm doing what the pros tell me but I'm STILL not seeing results
➡️ I'm not tech-savvy at all
➡️ I just wish I could focus on my craft and not stress about the marketing side
And most importantly...
HOW IN THE WORLD WILL I EVER SURPASS 6-FIGURES WITHOUT HITTING A BREAKING POINT?
🤯 Imagine if most of your bookings and product sales were made PASSIVELY (aka - you're on a family vacation while 💰 is rolling in)... without the stress, anxiety, and burnout.
👇 👇 👇
YOU'RE INVITED TO...
The Empowered Estheticians Academy (EEA)
The all-in-one marketing course for Estheticians and Beauty Pros to go from “I need clients!” to a booked-out business–with passive income streams.
And wayyy less anxiety, stress and overwhelm.
It only takes 4-5 bookings or product sales to earn back your investment.
GET INSTANT ACCESS TO ALL THIS:
+ Bonuses Bundle
Taxes + Bookkeeping Workshop
…with Guest Tax & Bookkeeping Professional, Cassandra Galan, including 75 write-offs to save thousands come tax time.
Plug n Play Marketing Templates ($327 value)
…with 100+ customizable marketing templates from social media ads to email to SMS to diversify your marketing.
PLUS Camera Confidence Mini-Course ($197 value)
…4 lessons on building confidence in front of the camera to skyrocket your revenue.
The story of the overworked, struggling esthetician is so last year…
IF MY STUDENTS CAN WAKE UP TO WINS LIKE THIS WITH JUST SOCIAL MEDIA MARKETING...
🤯 Imagine what could be possible if you implemented a high-converting website, email marketing, and other funnels to sell your products and services passively!
IMPLEMENT STRATEGIC DIGITAL & COMMUNITY MARKETING STRATEGIES --> REACH DREAM CLIENTS & CUSTOMERS IN VARIOUS AVENUES --> 💸 6+ FIGURES & DREAM LIFE 💸
NOW INCLUDING THE MANYCHAT TUTORIAL BONUS FOR FREE!
$127 VALUE
The most hands-off way to flood your socials with comments, connect with potential customers, and send dream clients to your website–without being in your DMs all day.
HEY THERE, I’M SHAYLEE
…AN ESTHETICIAN'S MARKETING BESTIE
I’m a seasoned marketer with years of experience in the esthetics industry and client success–I’m not an influencer just selling you what worked for me, my clients and my students.
Watch the snippet below to get a sneak peek of what to expect inside Lesson 1 of the Academy.
⬇️ ⬇️ ⬇️
YOU can be a beauty pro with fabulous client results…
But unless people know you exist, your books (and bank account) might still be crickets.
You’ve got BIG goals on your heart which makes now the best time to…
WAKE UP TO NEW PRODUCT PURCHASE CONFIRMATIONS, QUIT YOUR DAY JOB BECAUSE YOUR BUSINESS IS TRIPLING ITS REVENUE, HAVE MORE THAN ENOUGH MONEY FOR ALL YOU DESIRE, AND FEEL MORE CONFIDENT THAN EVER BECAUSE YOUR MARKETING IS ON AUTOPILOT...
💫 Priceless 💫
The Empowered Estheticians Facebook Group is a sounding board filled with mindset guidance, hype women, and direct access to me…
Connect with like-minded professionals to run ideas by, stay on track, and share success with.
This is the only way to get direct access to me where I’ll answer every question, review marketing materials, and inspire you with mindset coaching!
Need a refresher on everything you’ll get?
Here it is…
💫 The entire Empowered Estheticians Academy curriculum (50+ screen-share video trainings)
💫 BONUS Esti to 6-Figure Influencer ($497 value)… to see half the # of clients making unlimited money when you add these 6 revenue streams.
💫 Mindset, manifestation, and business coaching
💫 An invitation to my private online estheticians' community–drop your questions for a response from Shaylee
💫 Submit your marketing materials for direct feedback
💫 All future updates–which I do often (priceless)
💫 Lifetime access to the Empowered Estheticians Academy
+ Bonuses Bundle
Taxes + Bookkeeping Workshop
…with Guest Tax & Bookkeeping Professional, Cassandra Galan, including 75 write-offs to save thousands come tax time.
Plug n Play Marketing Templates ($327 value)
…with 100+ customizable marketing templates from social media ads to email to SMS to diversify your marketing.
PLUS Camera Confidence Mini-Course ($197 value)
…4 lessons on building confidence in front of the camera to skyrocket your revenue.
OH! AND THIS...
$127 VALUE
The most hands-off way to flood your socials with comments, connect with potential customers, and send dream clients to your website–without being in your DMs all day.
You made it this far so I’ll make this short n’ sweet…
You started as an esthetician with dreams.
Most students want…
💖 to feel proud of their business knowing they can support their kids, family and loved ones–without sacrificing time
💖 financial freedom which allows them to create wealth
💖 to help others feel good in their skin
If you’re on the fence about enrolling or not…
at the very least, you’ll gain a full scope marketing plan to implement at your own speed.
If you were to hire someone to do all of this (website, branding, ads, social media, email, marketing strategy/funnel, additional revenue streams) you would spend at LEAST $10,000 or more not including retainers for social media marketing.
If not…
… you’ll still wish you had a plan in place to attract dream clients with minimal effort.
And still struggle to be seen in your community, create content that converts, and book out your business–without marketing taking over your life.
… you’ll still jump from job to job waiting for these dream clients to fall out of the sky to be booked solid with your own thriving studio on YOUR schedule.
…you’ll still wish for financial freedom.
Don’t forget, the course is a tax write-off.
And you’ll get the chance to be a part of my affiliate program with a 30% commission.
It’s possible you’ll see product sales, new clients and HUGE growth in as little as 1-3 months.
It only takes 4-5 bookings or sales to earn back your investment.
Still have questions? Like...
What if I'm not an esthetician but in the beauty industry? Is EEA for me?
Absolutely! Even though it's called Empowered ESTHETICIANS Academy, the methods and strategies taught are easily translatable to ANY niche within the beauty industry.
These same strategies have worked for lash artists, facialists, brow artists, spa owners, PMU, laser techs, acne specialists, injectors, MUAs, Med Spa or Wellness Clinics, waxers, and more!
What if I already have a website, brand guidelines or logo?
Perfect! It’s not a requirement to have these before enrolling but that means you’ll be going through Module 1: Branding to Blessed to refine and optimize for better conversions.
You’ll also learn valuable techniques and strategies on how to manage your website so you spend less time on tech hiccups.
If you need a website…
You’ll get how to:
- design and develop (or revamp) a high-converting website
- sell products through your website using web design best practices
- optimize for SEO so Google pulls eyes to your website
- set up an optimized commerce site and Google Business listing
If you don’t have a brand yet…
I show you how to identify who your ideal client is.
Then design marketing materials that motivate your client to press book-now.
To make this super fast, efficient and easy, I give you templates inside Empowered Estheticians Academy.
How long will it take to get through the course?
If you have time to scroll IG before bed, you have time to take these actionable steps toward your passion.
Spending 2-3 hours per week is bound to grow your business, especially when you have everything you need.
Do I need to have a social media presence already?
No. Whether you’ve got a thriving social media that’s turning followers into clients (+ sales)...
Or you don’t even have a business account yet, you’ll get Socially Empowered Estheticians Academy included.
Your step-by-step guide to filling your books through social media–without the stress.
How is Empowered Estheticians Academy (EEA) different from Socially Empowered Estheticians (SEE)?
SEE only teaches you social media strategy.
To evolve a business into 6+ figures, you’ll need strategies for…
✓ marketing across multiple channels
✓ branding that stands out to attract your dream clients
✓ a website that’s converting because it’s Google-friendly
✓ templates to make this easy + efficient
✓ becoming known (+ loved) in your community
✓ multiple *passive* revenue streams instead of only 1:1 done-for-you services that require your hands
Will I have to spend on ads?
You don't HAVE to, but if you choose to, very little.
No matter your goals, I teach the lowest-budget method. I don't recommend spending any money on ads if what you're doing isn't already working.
That's why I teach you to get your organic strategy converting before we jump into paid ads cost can be anywhere from $75-350 depending on your budget.
Will you be my mentor?
I would love to! And I’ll be inside our Private Facebook Community to answer your questions. (students have crowned me an estheticians’ marketing bestie!).
Who is EEA perfect for?
If you’re ready for the quickest and lowest cost path to a 6-figure esthetics business–this course is for you.
It’s also for beauty pros that…
-
Have a solo studio with clients but know they’re leaving money on the table without an all-in-one marketing blueprint (not just social media)
-
Feel ready for multiple *passive* income streams
-
Are baby estis who need more knowledge of the business-side of being an esthetician
- Know they are DONE with being burnt out working a 2nd job while trying to make their esthetics biz veryyy profitable.
What hosting platform do you teach?
I teach Squarespace because it's the most user-friendly on both the backend and consumer end, plus extremely cost-effective.
I’m all about marketing strategies that allow your business to profit!
What other marketing tools do you teach?
In Module 2, you’ll get 9 different types of marketing to diversify the way you attract clientele with your own marketing funnel.
This is how you become the go-to esthetician in your community.
How do I get my clients to re-book?
The beauty of building strong client relationships is that you don't have to go hunting for new clients every month.
Are you tapping into what you’ve already built? If not, I teach you ways to get loyal customers.
What about email marketing?
Whether you have zero email list started or a stack of contacts and no idea what to write…
You’ll get ways to grow your list, automate content, and boost sales for years (because you own those contacts unlike social media followers).
Can I really generate wealth passively-without seeing 1:1 clients?
You only have so many hours and energy in a day. As an esthetician, you need a business bringing in $$$ on the back end while you’re sleeping…
if you’re going to hit 6-figures sooner rather than later.
Funds are tight. Is there a payment plan?
Absolutely! Start today for less than $100 with a Buy Now Pay Later option through Affirm, Afterpay, or Klarna.
Boosting your sales with the strategies I teach you means you’ll make back your investment QUICK.
What if I'm in a different country (outside the US)?
I have students from all over the world! Everything taught translates to your business no matter where you live.
Hear from clients and students I’ve worked with…
